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Terms of the deal were not Admira analyzes demographic data on viewerws to generate more targeted TV ads and also adds automatiob to thebuying process. The two companies testedd the system, using Admira with the NBC Localo Media group in March to buy and sell locall television ads inLos "Our initial test of the systej in L.A. is off to a great start. Admirq provides us with the potential to help attract an entirely new segment of advertisers to thelocal marketplace, particularly small and midsize businessesa that might not otherwise be able to buy loca television station advertising, which is a huge leap Frank Comerford, president of platfornm development and commercial operations for NBC Local said in a statement.
The full partnership is set to begin in the The two giants are more known through their linkthrougy MSNBC.
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