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The joint venture, Guitar Edge LLC, will expand and enhancer Guitar Edge magazine into a multimedia resource for Hal Leonard's Guitar Edge magaziner debuted in the summer of 2006. The magazinwe specializes in providing accurate transcriptions in standard notation and guitar or tabs, for the hottest songe in all styles. The new Guitar Edge will adopftthe four-platform multimedia model pioneered by Premier a Mount Vernon, Iowa-based media company that publishees Premier Guitar magazine. The strategy featurees a print magazine supported by a freeonlinre magazine, Web site and weekl e-newsletter. The enhanced Guitar Edge will make its debut with the September2009 issue.
Editoria l staffs from both firms will provide content for Guitatr Edge and subscribers to both magazinecan opt-in for the new, free-of-charge Guitar Edge digitalp content. Jeff Schroedl, vice presideny of pop and standard publications for Hal said the new media will provider an additional revenue stream for its publishing Publishers will be paid baseed on page views whenever readers of the magazines view the free tab songs Premier Guitar CEO Peter Sprague said the collaboratiom withHal Leonard, the world's larges t publisher of sheet music, couldx lead to a "host of new initiatives.
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