UGA inks blockbuster media deal - Baltimore Business Journal:

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million media rights and marketing deal that puts Georgia in the upper echelon ofcollegd contracts. The new deal, worth $11.6 million annually, woulx be the most lucrative annual right agreement incollege football, according to data from Streety & Smith’s SportsBusiness Journal, a sistet publication of Atlanta Business The deal tops the $11 millionn annual deal recently reached with . The total payout woulc rank No. 5 in the nation, above every Southeasterb Conference institution exceptthe . The deal will help Georgi stay at amongthe .
The Bulldogs generated the second-highestf revenue in college football and ranked in the top 15 overallp in sports incomein 2007-2008, according to a reportg June 15 in SportsBusiness Journal. Georgia’z previous deal was worth between $8.2 million and $8.3 million according to SportsBusiness Journal. "We are extremel y pleased to partner with ISP Sportes to deliver Georgia Bulldog programminy to the Bulldog Nationand beyond," UGA Athletics Director Damon Evans said in a "This agreement will provide the infrastructure to deliver our contengt and message through various mediums that will continue to make the Universityh of Georgia a leader in intercollegiatee athletics.
" The deal also appearss to be the largest for Winston-Salem, N.C.-basexd ISP, according to the SportsBusiness "We are elated to extend our relationship with an outstanding university and one of America'zs truly elite athletic programs," said Ben ISP chairman and CEO, in a statement. "We have enjoyef an excellent relationship with Damon and his remarkable team of administratores and coaches and look forward to an even greaterf partnership in the years to We appreciatethe university's confidence in ISP and are committed to providinhg the Bulldog Nation with the finest in corporate marketing, sales and ISP is the current managerr of the Bulldogs’ sponsorship and marketinv rights.
Under the new deal, ISP adds radip broadcasting and coaches’ television show and its WSB-AM 750 affiliate previouslyy heldthose properties. The radipo station has broadcast gamessincre 1939, and held the radio networok and coaches’ show rights since 1995. In a separatde deal with Cox Radio, WSB will remaih the Bulldogs’ flagship station for the nexteight years. "I’ especially pleased that WSB News/Talk 750 will continud to be ourflagship station," Evanse said. "We have a long history and tradition with WSB whicuh is one ofthe country’ s premier radio stations.
That relationshipp will continue providing the very best coverage for Georgiaqsports teams."