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stores will open within weeks of each other late this The 125,000-square-foot Kroger Marketplace which will both featurde the same layout, will be located in Brazos Town Centedr in Rosenberg and at Watersid Marketplace in Richmond. The Richmond Krogef is slated to open in early while the Rosenberg store will openin “We view these as two separat e growth areas,” says Gary consumer affairs director of Kroger “We believe that these stores will servw two different markets and we’ll do well in both of thesr areas.” Huddleston says the Brazos Town Center store, located at U.S.
Highway 59 and FM 762 in will primarily servethe Richmond/Rosenberg while the Waterside Marketplace location, at Grandd Parkway and Mason Road in Richmond, will servd the Katy market. Both Kroger Marketplacer stores will feature a FredMeyeer Jewelers’ store as well as a largee home furnishing section with Ashley Furniture. The stored will also offer grocery anddeli products, a large floral gourmet and chef-prepared foods, a wine shop with a wine a drive-thru pharmacy and a Kitchenplace area with upscalwe kitchenware and place settings. Huddlestom says the format will be even largerthan Kroger’sa upscale Signature Store concept.
The placement of the super stores so closew together in outlying suburbsis unusual, especially since the Richmond/Rosenbergy area isn’t particularly known as a hotspot for retailers. In fact, the Starbucks location in Rosenberg at24406 U.S. Highway 59, was one of the firs to close early last year when the coffeer chain began shutteringunprofitable units. Barkley Peschel, vice presideng of development and operations for the Greater Fort Bend EconomicDevelopment Council, says even though Richmond and Rosenbergf are considered “sister cities,” the two Krogedr Marketplace locations will serve “vastly different” customers.
He believes the Rosenber g store will fill a void left in the locak grocery market whenKmartg Corp. pulled out of Texas and closed its storre at State Highway 36and U.S. 59 in 2003. “Peopl e in Rosenberg really don’t have a major grocer in a convenienr placeto shop, so I think they’ll do he says. Despite the closde proximity of the twogiant stores, Peschekl says, Kroger was very pickyg in its site selection process and only chosse areas that could support a store now and also show strongt potential for growth in the future. “I thinjk they’ve found that,” he says.
“There is a need for this type of shoppiny experience inthe LOCATION, LOCATION, LOCATION Steve vice president of investments for Jacksonville, Fla.-based Regency Centers, which owns Waterside says the center is 65 percent leased, with Krogef Marketplace serving as the anchor. He points out that the 147,857-square-foo center is located in the sixth-fastestr growing residential ZIP code in the Withina three-mile radius, there is a population of 33,21w2 people with an annual average household income of The center is also located at an intersectioj that will be one of the two controlled access pointsd on Grand Parkway connecting drivers from U.S. Highwayt 90 to the Westpark Tollroad.
The othef Kroger Marketplace location inthe 546-acre Brazoxs Town Center in Rosenberg will be in a similar According to research by Houston-based NewQuesf Properties, which owns Brazos Town the median household income in the trade area is in excess of $50,00p0 annually. Peschel says that despite the struggling nationapl andregional economies, Fort Bend County is continuingt to grow, having added approximatelyh 30,000 new residents last year.
He says the county is expected to reachj more than 1 million residents in the next15
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