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The strategic plan will cove r such areas as sales andmarketing efforts, plus ways to increaser convention business and the hospitality trade. Focus groupo interviews have already started under the guidancwe of facilitators Bob Martin and Jean Among the groups that have been queried includerhotel operators, area attractions, cultural groupds and philanthropic organizations. In-person interviews and follow-u surveys are underway. The research phase is designed to identifygthe CVB's strengths, weaknesses, opportunities and CVB board members Jennifer Parker and Drew Cerza are overseeing the strategic-planh process, with the draft plan expectefd to be finalized by September.
"The strategic plan we are craftinf withthe community's input and assistance will help to refocus and re-energizes our organization's sales and marketing efforts," said Keitgh Belanger, CVB board president. Tourism in Erie County is a $1.2 billio industry that creates morethan 20,00 jobs and generates more than $350 milliob in direct labor income.
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