Saturday, January 14, 2012

Awards season equals free swag for celebrities - TheCelebrityCafe.com

azajir.wordpress.com


Awards season equals free swag for celebrities

TheCelebrityCafe.com


The article notes last year cosmetics company RevitaLash spent $50000 sponsoring and supplying gifts, but estimated the free advertising and PR their company received during awards season was equal to $2.4 million in advertising expenses. ...



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